How to Turn Your Beach Property Into a Vacation Rental
"Cozy, coastal, and totally guest-ready. Your beach home is more than a getaway—it’s a stay they’ll never forget."
Owning a beach property in Gulf Shores or Orange Beach isn’t just a dream come true—it’s also a golden opportunity to generate extra income through short-term vacation rentals. With tourism booming along Alabama’s Gulf Coast, transforming your property into a successful rental is easier—and more profitable—than ever.
Whether you're looking to offset ownership costs, build passive income, or simply make the most of your beach home, here’s how to turn your coastal oasis into a top-rated vacation rental guests will love.
1. Know the Rules & Regulations
Stay compliant from the start.
Before you hang the “Vacation Rental” sign, it’s essential to understand the local rules. Gulf Shores and Orange Beach have specific regulations for short-term rentals, and staying compliant protects you and your guests.
Understand local ordinances (noise, parking, etc.)
Register for Alabama lodging taxes
Pro Tip: Work with a knowledgeable and trusted real estate expert like Matt Creel to confidently navigate the process.
2. Furnish & Style Your Space for Guests
Create that “wow” factor guests love.
Make your rental unforgettable with cozy, durable, and beach-themed interiors.
What to include:
Soft blues, whites, and nautical accents
Comfortable, durable furniture
A stocked kitchen (coffee maker, blender, utensils)
Extra touches: beach chairs, umbrellas, towels, and a cooler
Smart home upgrades: Wi-Fi, smart TV, keyless entry
Pro Tip: A small welcome basket goes a long way with guests!
3. Set the Right Price
Smart pricing boosts your bookings.
The right price = more bookings + better reviews.
How to find your rate:
Adjust for peak seasons and local events
Be clear about fees (cleaning, pets, etc.)
Pro Tip: Offer mid-week discounts or perks for longer stays to fill your calendar.
4. Market Your Rental Like a Pro
Good photos = more bookings.
You don’t need a massive marketing budget—just strategy.
Tips:
Take professional or high-quality smartphone photos (Canva has great free tools)
Write honest and inviting listing descriptions
Promote on Instagram, Facebook, and even TikTok
Encourage reviews with follow-up messages
Pro Tip: Mention proximity to popular spots like The Wharf, Gulf State Park, orThe Hangout.
5. Consider Hiring a Property Manager
Free yourself from the day-to-day tasks.
Want passive income without daily tasks? A property manager can help.
They handle:
Guest communications and emergency support
Cleanings and inspections
Dynamic pricing and booking strategies
Local compliance
Pro Tip: Ask potential managers for reviews, occupancy rates, and familiarity with the Gulf Coast market.
Bottom Line:
Turning your beach property into a vacation rental isn’t just a smart move—it’s a lifestyle upgrade that pays you back. That stunning view? It's not just for admiring anymore—it’s your golden ticket to passive income. Who knew your beach house could be the one working while you're out soaking up the sun? So don’t just let the waves roll by—ride them! Dress up your slice of paradise, open the doors, and let it start earning while guests make unforgettable memories.